All the chatter around Instagram Reels and the similarities to TikTok, both from a style and visibility viewpoint, has been heard by anyone involved on social media. Although it is a great feature, there is still a huge distinctness that no platform can imitate about TikTok.
Our Influencer Marketing Factory organisation analysed 60 profiles that are involved on both TikTok and Instagram Reels in a recent study and compared their overall results. On their social media, these 60 accounts all range from 20,000 to 50 million followers.
Because of its wide audience scope, our results showed that users are definitely excited and capitalising on the new Instagram functionality. The average cumulative views on TikTok.
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