Making the Case for Slowing Your ROI Measurement #infographic

Making the Case for Slowing Your ROI Measurement #infographic

When you buy a candy bar, the ROI equation is very simple: the return on your investment comes from the pleasure and satisfaction you experience when you unwrap the candy and eat its sweet, chocolatey goodness.

But what if, when you walk out of the shop, you decide to calculate the ROI of your purchase while the bar still sits untouched in your bag? There's no way to tell at that point if your money was well spent. You have not had the chance to enjoy it yet.

This is the pit into which many B2B marketers are slipping. Measurement methods have not adapted to the path of an increasingly long and complicated consumer. 


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