E-Commerce Still Has Customers to Win #infographic

E-Commerce Still Has Customers to Win #infographic

The UK may be one of the world's most advanced e-commerce markets, but online shopping still hasn't reached everybody, even there. According to figures from Statista Digital Business Outlook, 84 percent of Britons made at least one purchase on the Internet last year. Although the penetration rate technically doesn't indicate how often the population of a country shops online, both the penetration rate and e-commerce intensity often go hand in hand. In the UK, 27.5 percent of retail transactions are now online, according to eMarketer, one of the highest rates among developed nations.

In heavily populated and highly developed markets, such as those, e-commerce is historically considered to be doing well.


Infographic by: www.statista.com

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