In the social age of all, your consumers' word-of-mouth love is the best marketing you can ask for. It may feel like a complicated chemistry issue to build that kind of real organic love between consumers and brands, but some businesses are just.so.good.at it. Those businesses whose clients rave about them, check them out on social networks, have their back when something goes wrong, and most importantly) turn to them for all their buying needs, you know who we mean. So how do you establish the sort of fanatical brand that makes Apple fans blush after that? We explored some of our favourite brands' ways of interpreting the answer to that issue.
Infographic by: www.columnfivemedia.com
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