Companies spend one third of their budgets on content marketing. Many popular brands spend up to 40% of their marketing budgets in content creation and delivery. And it is forecast that these figures will continue to increase. About why?
Content marketing costs 62 percent less than other forms of marketing, and for every dollar you spend, it provides 3 times more leads.
These figures do not, however, hold true for everyone. But they do prove that content marketing delivers outcomes and it makes good profits for other marketers.
Infographic by: shanebarker.com
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