Porter’s Five Forces VS. Blue Ocean: Which One Is Relevant? #Infographic

Business schools teach potential market captains how to evaluate the determinants of profitability of a market with the five powers of the porter (Porter , 1980). That is to say, the threat of new entrants, the competition between existing companies, the threat of alternatives, the buyer's bargaining power and the supplier's bargaining power. In other words, the nature of an industry does matter.

Infographic by: cissokomamady.com

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