A essential part of the sales process of any organisation is to generate leads. Capturing the interest of the target audience with the digital age in full swing comes down to choosing the best strategy. There are two main lead generation approaches: inbound and outbound.
You can discover the similarities and differences between inbound and outbound marketing in this infographic, as well as how these two can provide your lead generation efforts with useful insights. Read our guide on lead generation if you want to know more.
Infographic by: www.spiralytics.com
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