How to Use EAT to Outrank Your Competitors on Google #infographic

Any time someone enters a question in the search bar, the main aim of search engines is to provide the most accurate answer. The means to this end for Google is constant algorithm updates. Google rolls out a new set of rules or guidelines every so often to rate websites, so that website owners can, in turn, come up with content that gives users the best search experience.

One of those algorithm changes contained instructions for anything Google calls E-A-T, which if you've been interested in the industry you may have heard of before. Although this is not an unknown concept in digital marketing, the principle of optimising for the EAT requirements of Google has never been more relevant than ever in helping you outperform other search results websites.

Infographic by: www.spiralytics.com

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