Many buyers today are known to be "values-driven," meaning that before making a purchase, they consider the role of a business on environmental and social issues.
Such people can study the credibility of a company, boycott brands that are not compatible with their values, and avoid goods that have a negative effect on the environment. However, these kinds of issues do not only influence the products people buy, they also change the way people spend.
Infographic by: advisor.visualcapitalist.com
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