"That way, get to know your clients. Humanize. Humanise. Humanize yourself. It's worth it. "– Kristin Smaby It sounds easy to know the customers better to gain a competitive advantage, but it's easier to say than done.
This is where people from customers come into play. They put a face on the stacks of the consumer data you have, allow you to personalise your marketing campaigns and target the right segments of the audience rather than mass messaging.
Infographic by: https://www.grazitti.com
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