Buyer Personas Demystified #Infographic


"That way, get to know your clients. Humanize. Humanise. Humanize yourself. It's worth it. "– Kristin Smaby It sounds easy to know the customers better to gain a competitive advantage, but it's easier to say than done.

This is where people from customers come into play. They put a face on the stacks of the consumer data you have, allow you to personalise your marketing campaigns and target the right segments of the audience rather than mass messaging.


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