B2B Content Marketing Benchmarks, Budgets and Trends 2020 #infographic

Content marketing is an essential part of B2B marketing. Great content helps build brand expertise, build awareness, showcase knowledge and build lasting relationships with customers.

According to a recent study by the Content Marketing Institute, 90 per cent of top-performing B2B content marketers place the information needs of their audience first, as opposed to simply broadcasting the message they want to communicate.

This is just one of the many key B2B content trends highlighted with this infographic, which outlines a series of important considerations for your content marketing approach.

infographic by: digitalmarketing.grazitti.com

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