Social media tracking allows brands to evaluate the impact of campaigns, recognise communication opportunities, determine competitor behavior and voice sharing, and be alerted to imminent crises. It also lets you monitor and react in a timely manner to negative reviews or comments about your brand or products on social media.
So what's the best way to deal with the negative comments that occasionally come up? That's the question that we're going to try to answer in this article and we're also going to recommend 3 of the best social media monitoring tools you can use to track your brand mention.
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