What’s the Average e-Commerce Conversion Rate? #infographic

That is the short answer. Of course, the fact when calculating the conversion rate of the eCommerce stores is that they include a number of variables. Such variables include such items as industry, product type, system, country and traffic source. All of these variables affect your eCommerce store's conversion rate, whether positive or negative.

For your eCommerce shop the conversion rate is simple to calculate. All you need to do is divide the total number of conversions (such as sales, for example) you get within a specified period of time by the total number of people who visited your site within that same time period.

infographic by: endertech.com

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