Facebook is best known by retailers for its price referral traffic. This friend traffic, which is sent to ecommerce websites from facebook, has a strong chance of being transformed into buyers. Social likes, shares also have big SEO advantages for retailers, using Facebook.
Recently, Facebook is accused of failing retailers. It has been harder for retailers to earn marketing revenues from it because of its diminishing organic scope. Increasing Fake Likes rates have also made Facebook, a retail minefield.
Retailers have to realize that Facebook is built to interact peer to peer between users. They have to develop tactics to encourage word-of - mouth awareness and turn their customers into virtual brand ambassadors.
infographic by: technians.com
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