Although social media has made communications professionals more available to journalists and influencers, the pitch 's efficacy depends less on technology and more on a fundamental practice that has been the test of time: building a partnership. It's difficult to figure out the right story and how to adapt it to the media, but a process exists for madness.
When their mailboxes are continually flooded with messages, you need to find the best way to effectively reach out to reporters (Lauren Young, editor at Thomson Reuters, says she gets 500 email pitches a day). Building a reporter relationship isn't much different from any other in our lifetime. Find common ground, offer them assistance and don't always ask what they can do for you.
infographic by: www.nasdaq.com
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