The integration of voice search into our everyday lives has happened so quickly that advertisers are looking everywhere to see how they can dip their fingers into the bucket.
Strategy Analytics recently reported smart speaker sales rose by nearly 200 per cent year-over-year in Q3 2018. That is massive! People are installing their own smart speakers everywhere to check the weather, order dog food and answer any questions they may have daily.
So what does this mean to business owners and advertisers everywhere? All right... Which means we need to change the way we think about our search strategies, and begin to include techniques which revolve around voice search patterns and customer adaptations.
infographic by: topshelfmedia.ca
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