The strain on the brands has never increased in a digital-first environment. Our culture's always on' means there is no longer any distance between you and your audience. From customer service through your social channels, to the need to be multiple times in front of your audience across multiple platforms, businesses demand their marketing departments more than ever.
But are you outsourcing an organization or setting up an in-house team? One of the most difficult parts of running a business is attracting and maintaining the right talent, but it can be even more daunting when you're looking for expertise in a different industry than the one you're working with. It's one of the many reasons that partner firms market for this. Not only do you have access to a wider range of marketing tools and expertise, but you also have more flexibility about when and how much resource you need.
It can also be more cost-effective as well–the real cost of recruiting someone is said to be two and a half times their wage by having a factor in benefits, tax, pension schemes, holiday and sick pay, plus training and equipment.
That does not automatically mean, of course, that this is the right match for you. In their squad, many companies tend to have someone more involved, where they have a deeper understanding of your brand and how you work.
infographic by: www.fsedigital.com
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