Teens and Vaping: Seeing Through The Vapor #Infographic

The US e-cigarette market has exploded over the past few years. In fact, e-cigarette revenues are expected to surpass traditional cigarette sales by 2025.

Teens are fastest growing segment, with an 800% increase in adoption between 2011 and 2014. There are now 2.6M middle and high school aged children using e-cigarettes in the US.

What is causing this growth?

Many experts have pinned it down to increased ad spending by e-cigarette companies. In 2014, 7 in 10 were exposed to some type of advertisement. The most common areas of exposure are retail stores, internet sites, and TV commercials.

E-cigarettes are also shrouded in misconceptions that further encourage adoption. For example, many people are led to believe "e-cigarettes don't have nicotine". When, in fact, almost all e-cigarettes contain an addictive liquid nicotine substance.

infographic by: www.rawhide.org

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