Over the past many years, sales and marketing alignment have been a common subject. Much of the dire effects of the misalignment of sales and marketing agencies across the company globe have been told and written. Nevertheless, 78 percent of B2B businesses report that their sales and marketing relationships have not been aligned, according to studies.
This inevitably leads to an increased incidence of broken relations, loss of track records and sales, inefficient procedures and lower income. In turn, this has led, directly and indirectly, to enormous losses for companies. Low marketing and sales alignment is estimated at 10 percent or more of annual income for organisations. This misalignment costs more than a trillion usd a year to companies.
Sales and marketing alignment is essential and the absence of this alignment can be very frustrating, absurd, but completely understandable for multiple purposes. One thing is for sure, you definitely want to develop if you run a company. Therefore, it is absolutely impossible to ignore the misalignment between sales and advertising.
The excellent news is that the resolution of these distinctions is a sham in today's data-driven job setting. Efficiency improves and strong company instruments such as all-in - one marketing and sales software support alignment. All a company requires to do is to introduce this automation system, set procedures and begin taking care of stuff on the same page in their sales / marketing departments.
infographic by: www.engagebay.com
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