A biannual study of renowned digital marketers is the Local Search Ranking Factors. Participants are questioned, "What do you think each of the following thematic clusters contributes to rankings across kinds of results at Google?"The point of departure for any company is to guarantee that your Google My Business listing is completely in your ownership and optimized.
Particular care must be taken to ensure that the name, address and telephone number are accurate and used in all other web-based citation sources and directories. This helps set up a credibility line for Google that you are who you say you are and where you say you are based.
Next is the amount and quality of the connections back to your website. These are fundamentally viewed by Google as votes. The more sites Google already trusts to link to your site, the more confident Google will be that the data on your site's websites is accurate and trustworthy.
Having website connections in your own business niche and geographic region are important elements and should be attempted wherever possible. For instance, this may include coming from your local chamber of commerce, a directory of local stores and facilities, other local companies and internet publications, blogs, magazines and newspapers on your market.
infographic by: www.everincreasingcircles.com
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