There are changes in the manner of consumers looking for and buying products, and so the methods used by companies to advance themselves and their products must also be changed in line. This made it more complex to choose between offline and online marketing-which is better suited for your marketing expenses? The focus of off-line marketing is decreased, but research indicates that many consumers are still assessing such channels as important factors in the process of discovery and purchase. In particular, local newspapers remain a trustworthy source of information for local companies.
infographic by: www.cmc-partners.co.uk
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