Big Data–as the fresh oil called by data researcher Clive Humby–has dawned and has already made substantial contributions across sectors in companies. And there is no exception to digital marketing. The evolving customer behavior and expanding internet channels make investing in some type of big data technology more imperative for companies.
While these instruments may be relatively new and expensive for some, they can help analyze and provide valuable insights from structured and unstructured data that otherwise can not be processed through their traditional databases and analytics. That said, regardless of your level of knowledge of Big Data or the amount of sophisticated tools you are presently using to enforce it in your company.
infographic by: digitalmarketingphilippines.com
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