Experiential marketing is a method that aims to assist brands communicate directly with a target audience and generate a strong customer-to-brand experience. It's a easy goal, but there's a lot of ways to do it–making experiential marketing a wide church. Experiential campaigns therefore require all sorts of brand activations. These vary from stunts and sampling of products to immersive experiences, activities and much more.
infographic by: www.m2live.net
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