Why Brands Matter and How Counterfeits Undermine Them #infographic

Falsified products caused $323 billion in damage to the economy in 2018. Some of these falsifications also resulted in property damage and even fatalities. But what qualifies as a falsified item? There are two common types of counterfeits, pirated items and knock-offs. Knock-offs are near imitations of material and designer products that are copyrighted. Pirated products are works under copyright that are copied without the owner's consent.

More than one in four consumers unknowingly reported buying online non-genuine products. In apparently innocent platforms such as search engines and mobile apps, fake goods are frequently discovered. Brands are important. There are several major reasons why fakes should be avoided. Fakes rarely meet safety standards that can result in property damage, injury, and even death. Counterfeits also make the economy more costly in terms of manufacturing and prices. Fraudulent merchants can also steal private data from you and your credit card to generate false copies of you.

infographic by: www.bestchoicereviews.org