How A24 Films Brilliantly Marketed ‘the Witch’ #infographic

The Witch of A24 took in the box office an estimated total of $40.4 million globally. Compared to major tentpole movies in Hollywood that don't sound like much."Filmmakers — often the toughest audience for advertising campaigns for their own movies — recognize the company's true enthusiasm for their movies. That's the A24 campaign's main message, really, from elegant design to sharp social media to smart co-branding decisions: it's a business that gets it.

infographic by: massivekontent.com